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28 November, 02:08

Which of the following is the first step in the marketing research process? developing a marketing information system defining the problem and objectives of the study developing the research plan implementing the research plan interpreting and reporting the findings

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  1. 28 November, 02:20
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    Answer: defining the problem and objectives of the study

    Explanation: In the first step of marketing research, the researcher takes into consideration the purpose for which the research has to be done. He collects all the information about that relative purpose.

    He tries to understand the problem completely and sets goals and objectives for which the research has to be done.

    Thus, we can conclude that the correct statement is B.
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