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10 November, 12:30

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service. This delivery service is particularly valuable to someone who has been left stranded without transportation. By making it easy to rent temporary transportation, Enterprise is emphasizing which utility?

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  1. 10 November, 16:00
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    Possession utility

    Explanation:

    Form utility involves changing raw materials or putting parts together to make them more useful. It deals with marketing or producing things.

    Types of utility:

    -Place utility. Having a product where customers can buy it.

    -Time utility. Having a product available at a certain time.

    -Possession utility involves making it easier for a customer to own a product by offering credit terms, loans, etc.

    It is created by transfer of physical possession and ownership of a product to a customer.

    -Information utility. Is the communication with the consumer.
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