Joe is buying a laptop computer to take on trips. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Jordana is basing her decision on

a. a compensatory decision rule.

b. habitual decision making.

c. a noncompensatory decision rule.

d. social factors.

e. temporal factors.

Question

Business

Giancarlo

11 December, 09:47

Joe is buying a laptop computer to take on trips. Although she has looked at several brands, she refuses to buy a computer that weighs more than five pounds. Jordana is basing her decision on

a. a compensatory decision rule.

b. habitual decision making.

c. a noncompensatory decision rule.

d. social factors.

e. temporal factors.

+1

Answers (1)

Know the Answer?

Leonard Patrick · Answer 1

c. a non compensatory decision rule.

Explanation:

A non compensatory decision rule refers to the consumer decision wherein positive attributes related to a product do not make up for the negative attributes of the product.

Non compensatory decision rules make the buying process convenient as in such cases, the consumer is particular about a specific attributes he/she desires and is not bothered about the other attributes.

In the given case, Joe's criteria for purchase being the threshold weight limit of the system beyond which, no matter how many other positive attributes the product offers, it will not be purchased.

Similarly, if the product is within the threshold weight limit of 5 pounds, some negative attributes will not deter her from buying the product i. e laptop computer here.