Henry conducted a survey on an ad done by his company. In the survey, he asked people to evaluate the ad and state whether they found it

extremely poor, poor, good, very good, or excellent. What kind of test is Henry conducting in this survey?

O A day-after recall test

OB.

interview test

Oc rating scale test

OD. open-ended test

C. rating scale test.

Explanation:

In a rating scale test, respondents are asked by researchers to rate either their products, services, or work on a scale, say one to ten. This type of test is used by researchers when they want respondents to place value on the features, products, service as contained in the questionnaire.

This type of test is also used to assess performance of employees, products, services etc inorder to achieve a particular goal.

Rating scale is also used to get more information about comparisons between two values hence an important survey method.