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10 February, 09:48

A family traveling in their car is looking for a place to eat off the highway. One of the children in the car sees a sign up ahead with the face of Ronald McDonald on it and exclaims, "Let's go to McDonald's!" This is most likely an example of brand

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  1. 10 February, 12:26
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    Recognition

    Explanation:

    This is most likely an example of recognition. Brand acknowledgement or recognition is the degree to which customers can accurately recognise a specific item or administration just by survey the item or administration's logo, slogan, or marketing campaign. One of the children just saw a sign up and insistently was able to recognised the brand.
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