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28 February, 07:27

Harris Brown, the marketing manager at a small retail chain, wants to assess his firm's strengths, opportunities, weaknesses, and threats. Which of the following would be best suited for his purpose

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  1. 28 February, 08:10
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    SWOT analysis.

    Explanation:

    SWOT analysis is also called the SWOT matrix and is strategic planning used by organisations to identify strengths weaknesses, opportunity, and threats while carrying out business in a competitive environment.

    SWOT analysis is designed in such a way that it is most effective at the preliminary stage of planning a business strategy.

    It is primarily used to set organisation objectives and to identify internal and external factors that will influence the set objectives.
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