In comparison to early adopters, which of the following statements is true of the early majority?

A. They are more likely to be opinion leaders.

B. They are less likely to extend the adoption process.

C. They are self-confident, and they rely less on group norms.

D. They are likely to collect more information and evaluate more brands.

Question

Business

Clarence Cook

27 March, 08:35

In comparison to early adopters, which of the following statements is true of the early majority?

A. They are more likely to be opinion leaders.

B. They are less likely to extend the adoption process.

C. They are self-confident, and they rely less on group norms.

D. They are likely to collect more information and evaluate more brands.

+4

Answers (1)

Know the Answer?

Gonzales · Answer 1

D. They are likely to collect more information and evaluate more brands

Explanation:

The five customer segments of technology adoption are : innovators, early adopters, early majority, late majority and laggards.

An early adopter is a customer who adopts new technology fast and before others do. They are more likely to be opinion leaders and less likely to extend adoption process.

An early majority is a customer that adopts new technology after the innovator and early adopter. They collect information from the innovator and early adopter before adopting new technology.