Cremics, a multinational drug manufacturing company, used a saffron trident in a promotional campaign for one of its drugs in India. The saffron trident, a religious symbol in India, was meant to indicate the three levels of efficacy of the drug but mistakenly conveyed a religious message to Indians. This miscommunication indicates a problem associated with which of the following steps of an international communications process? Group of answer choices

Encoding

Explanation:

Encoding of a message can be defined as the production of the message because It is a system of coded meanings, and in order to create that, the sender of the message needs to understand how the message is comprehensible or will be decoded to the members of the audience.

Cremics obviously did not understand how saffron trident will be understood by the indians which led to the problem of miscommunication.

Encoding

Explanation:

In communication encoding is the process by which messages are formed and is a system of coded meanings of the message. The sender must ensure the audience can understand his message. Decoding is how well the audience understands the message sent.

In this instance when Saffron used the trident in its promotion effort to India, it should have found a way to emphasise the trident used meant three levels of efficacy of the drug. And not it's religious meaning.

While encoding the message must consider how the recipient will perceive the message.