A) Difficult to obtain permission of mall management.
B) Unreliability of mall-intercept interviewers.
C) Mall shoppers may not be representative of the target market population.
D) Interviewers in mall-intercept studies are often distracted by mall activities.
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Home » Business » A disadvantage of the mall-intercept survey is: A) Difficult to obtain permission of mall management. B) Unreliability of mall-intercept interviewers. C) Mall shoppers may not be representative of the target market population.