Which of the following is an illegal marketing practice? A. Premium pricing B. Loss-leader pricing C. Bait-and-switch D. Vertical price fixing E. Prestige pricing

Bait-and-switch is an illegal marketing practice

Explanation:

The bait and switch is a tactic in advertising that can be considered illegal, but in most cases it is known as pure deceptive.

A company may advertise extremely low prices or promotions in a traditional bait and switch to draw attention and inspire consumers to ask. Upon arrival of unsuspecting customers, the seller or business owner must tell customers that the advertised price is no longer available, or that customers do not meet the criteria to qualify for the advertised price. The retailer or owner may then seek to market a product or service to the consumers which is more costly as a replacement for the advertised product or service.