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28 June, 10:44

Compare the way a multinational firm organizes the marketing research effort with the way a global or transnational firm approaches the organizing issue.

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  1. 28 June, 11:23
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    Multinational firm operates in many countries and in all those countries, it organizes marketing research the same way as it has a centralized system in one head office country. Marketing research is done through a one system central approach and decisions are taken by the head office or parent.

    Transnational firm operates in many states but without a central system and marketing research relates to a single unique market environment so each firm in each country has its own market research.
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