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10 May, 09:15

Decorators Inc. hired you to design a marketing campaign that will appeal to young professionals. You have studied the purchasing behaviors of young professionals and decided on the campaign design you are going to implement. Which marketing campaign would effectively appeal to young professionals?

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  1. 10 May, 09:54
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    Design a FB page and other social media (YT, LinkedIn, etc.) for Decorators Inc. and establish some type of sales promotion for people who like them, e. g. offer discounts.

    Explanation:

    Young professional use social media a lot and they usually have budget constraints, therefore offering a discount can be very useful.
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