Firms use segmentation, targeting, and promotion to choose the consumer groups they wish to pursue with its marketing efforts. true false

The statement is: True.

Explanation:

In an attempt to provide consumers a more personalized product, companies make a market segmentation to classify their customers according to different features such as age, gender, income, and location just to mention a few. After that, firms choose their target market which represents the consumer population they pursue to buy their goods.

Promotions end the cycle, after diverse analysis, to find out what exactly attracts prospective buyers so all the marketing efforts of the organization can be directed towards that path.