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2 March, 12:45

True or false: An aspect of product performance that is mission-critical, such as safety for an automobile, increases price sensitivity. 1. True 2. False

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  1. 2 March, 13:50
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    False

    Explanation:

    You can only say an aspect of product performance is mission critical is the sensitivity of the price has been suppressed. Hence the safety of an automobile is a very important factor hence price sensitivity should not increase. In a situation where the product performance is not regarded as mission-critical and if the product fails it is not so significant, then price sensitivity increases.
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