Product placement (the use of branded products by characters in films and TV shows in return for a fee paid by the brand's owner) is commonplace today. Several news agencies have done extensive reports on the common practice. How often have you seen a character drinking a brand of soda, going to shop at a named retail outlet, or using some branded electronics equipment? If you haven't noticed these ads, you are probably experiencing:
a.
defensive biases
b.
feedback variables
c.
differences in communication media
d.
perceptual filters
e.
communications deviations
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