Reggie owns a small stationery company in Tennessee and plans to enter the French market to sell his line of fine linen papers. He realizes that there are many business customs he will need to understand and conform to in order to succeed in France. What type of business custom is Reggie concerned with?

cultural imperatives

Explanation:

Cultural imperatives refers to a country's customs that a business entrepreneur must understand and adapt to in order to be successful in that country's market. Some cultural imperatives may be positive, e. g. Japanese formality and strict job culture, while others can be considered negative or even unlawful, e. g. bribery as a common practice.