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29 March, 12:47

Product placement is a form of advertising that strategically locates products or product promotions within entertainment media to reach the product's target market (s).

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  1. 29 March, 14:51
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    The statement is true.

    Explanation:

    Product placement is a strategy that uses mass electronic media, such as television, you tube and social media video ads that can reach a vast amount of people to market their product.

    The specialty of this this strategy is that it embeds the brand into another / separate work, such as a drama, movie, a music video etc.

    This is a great way to grab the attention of the fans/viewers of such entertainment material and this gives the band a certain degree of "approval" from those celebrities who perform in such entertaining events (if the brand is included in a movie or a song).
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