Deontologist would agree that the increasing medical concern over obesity in the United States justified federal regulation of high fat, hi sugar, low nutrition food advisor advertising during children's television programs.

Yes it is true that the advertisements during the children's program are responsible for increasing the craving of children for junk food which contains high calorie, high fat, high sugar and and low nutritional values.

These negative food habits are causing the obesity in the young children in the United States. The USDA has updated its "MyPlate" in 2011 to give information about the right food habits which are good for nutritional value to the U. S citizens.