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30 May, 10:04

If you ordered a TV commercial to run on a local TV station that could reach 500,000 households for a cost of $1,000, what would your CPM be?

a. $1.00

b. $2.00

c. $2.50

d. $4.00

e. $5.00

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Answers (1)
  1. 30 May, 13:13
    0
    b. $2.00

    Explanation:

    For computing the CPM, first, we have to determine the number of groups which are shown below:

    = Number of Households : cost

    = 500,000 households : $1,000

    = 500 groups

    Now the CPM would be

    = Cost : number of groups

    = $1,000 : 500

    = $2

    For computing the CPM we simply divide the cost by the number of groups so that CPM can be correctly computed
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