In which of the following strategies is knowledge mostly developed and retained at the center and key locations?

a. Home replication strategy

b. Transnational strategy

c. Localization strategy

d. Global standardization strategy

Answer: (D) Global standardization strategy

Explanation:

The global standardization strategy is one of the type of marketing strategy that has ability to use various types of standard marketing techniques internationally.

The global standardization strategy is used in the world wide across the various types of culture for promoting the new products, brands and the services.

The main importance of the this type of strategy is that it promote the products and the brands ate international level and many multinational companies uses this type of tool for the promotion purpose.

Therefore, Option (D) is correct.