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10 January, 15:48

A newly hired employee at an advertising agency chose the clothes she purchased for work by observing the clothes she saw worn in The Apprentice, a popular television reality show. In this example, the women hoping to work for Donald Trump served as primary membership groups.

True / False.

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Answers (1)
  1. 10 January, 18:11
    0
    False

    Explanation:

    A primary reference (not membership) group refers to a group where a direct personal relationship exists, for example your family can be a primary reference group. So a television or internet show cannot be a primary reference group since there is no personal relationship possible.
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