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19 September, 03:57

Customers can act as collaborators to create the product or service

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  1. 19 September, 06:42
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    Yes, this proces is called co-creation

    Explanation:

    Nowadays there are several organizations that involve the clients in the design, creation of a product or problem solving. E. g. bands asking for album titles to their fans. Bands letting the fans create the playlist for a given concert. Household consumers voting or giving insides in re branding campaigns.
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