Collier/Evans defines servicescape as "all the physical evidence a customer might use to form an impression."

1. Choose a servicescape for a business with which you are familiar and list key physical attributes of the servicescape and their impact on customer service and value. Explain how the servicescape establishes the behavioral setting for your example.

Question

Business

Jocelyn

17 October, 10:13

Collier/Evans defines servicescape as "all the physical evidence a customer might use to form an impression."

1. Choose a servicescape for a business with which you are familiar and list key physical attributes of the servicescape and their impact on customer service and value. Explain how the servicescape establishes the behavioral setting for your example.

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Answers (1)

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Cailyn Hahn · Answer 1

Walmart

Explanation:

The serviescape of a business includes the business appereance, layout, structure, signage, and equipment.

Walmart is a retail superstore that specializes in cheap consumer goods. The layout of the Walmart, is accordingly, spacious in order to accommodate as many products as possible.

The colors blue, yellow and white dominate the sings in the store, because those are the colors of the corporate brand. In the ailes, prices are written with very large fonts so that any customer can easily read them. This has to do with the fact that Walmart has established itself as a cheap option.

The greeters at Walmart are part of the corporate culture, but also a means to prevent shoplifting.