Brooks & Bill is an organic chemicals and fertilizer manufacturer. It allows Fixit Chemicals, a company based in another country, to manufacture Brooks & Bill's products using the Brooks & Bill name, logo, and materials. Fixit Chemicals then sells these products in its own local market. Fixit Chemicals also pays a royalty to Brooks & Bill for every unit that it sells. Which of the following international business strategies is Brooks & Bill most likely using in the given scenario?
A) ExportingB) LicensingC) A joint ventureD) A strategic alliance
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