When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as

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Business

Belen Sutton

30 January, 01:25

When marketers use a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media-in combination to communicate a value proposition to the customer, it is referred to as

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Answers (1)

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Helena Abbott · Answer 1

integrated marketing system

Explanation:

Integrated Marketing system harmonizes various channels that represent the promotion dimension of the 4 Ps to convey a value proposition to customers. It is an effective strategy that gives competitive advantage, as well as increase sales and profits efficiently. This system is effective in attracting and retaining customers as it enables a two way dialogue with customers.