Ask Question
10 August, 04:28

Which of the following is based on the philosophy that a product's market growth rate and its market share are important considerations in determining marketing strategy?

a. mission-goal matrix

b. market growth/market share matrix

c. product-market matrix

d. SWOT analysis

e. sales analysis

+4
Answers (1)
  1. 10 August, 04:57
    0
    Market growth/market share matrix (B)

    Explanation:

    This model was developed by Boston Consulting Group (BCG) and it used to analysis company products portfolio.

    A company is expected to have a balanced portfolio which comprises of problem child (low market share and high market growth), Star (High market share and high market growth), Cash cow (high market share and low market growth) and dog (low market share and low market growth).

    Understanding of the market-growth and market-share position of each product in the company portfolio will guide in designing the right marketing strategy.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “Which of the following is based on the philosophy that a product's market growth rate and its market share are important considerations in ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers