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12 May, 06:54

The Germany truck and trailer manufacturer, Schmitz Cargobull, mainly serves customers who are operators of truck or trailer fleets. What sets the company apart is its expertise in telematics (the integrated application of telecommunications data) to monitor the current state of any Schmitz Cargobull-produced trailer. What type of a value-chain support activity is this? A. serviceB. technology developmentC. human resource managementD. general administration

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  1. 12 May, 10:08
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    The correct answer is letter "B": technology development.

    Explanation:

    Schmitz Cargobull is taking advantage of the Information Technology (IT) resources its company counts on to develop a strategy aiming to provide its customers a better experience which is likely to be interpreted as more profits for the firm. By implementing IT feedback in its value chain, the company is also generating competitive advantage, making it harder for its competitors to keep Schmitz Cargobull's pace.
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