When cell phones were first entering the market, they were relatively large and reception was undependable. All cell phones were essentially the same. But as the technology developed, many competitors entered, introducing features unique to their phones. Today, cell phones are only a small fraction of the size and weight of their predecessors. Consumers can buy cell phones with color screens, cameras, Internet access, daily planners, or voice activation (and any combination of these features). The history of the cell phone demonstrates what marketing trend?

a. Markets evolve toward greater heterogeneity over time. b. Product diversity declines as more market segments develop. c. Technology advances are almost always introduced by market leaders. d. Market segmentation usually forces existing companies out of business. e. New competitors seldom bring innovation into an existing market.

Question

Business

Peter Pennington

7 September, 16:58

When cell phones were first entering the market, they were relatively large and reception was undependable. All cell phones were essentially the same. But as the technology developed, many competitors entered, introducing features unique to their phones. Today, cell phones are only a small fraction of the size and weight of their predecessors. Consumers can buy cell phones with color screens, cameras, Internet access, daily planners, or voice activation (and any combination of these features). The history of the cell phone demonstrates what marketing trend?

a. Markets evolve toward greater heterogeneity over time. b. Product diversity declines as more market segments develop. c. Technology advances are almost always introduced by market leaders. d. Market segmentation usually forces existing companies out of business. e. New competitors seldom bring innovation into an existing market.

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Answers (1)

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Matteo Choi · Answer 1

As the products go on the market, the limitations in the induction cause them to be relatively homogeneous, however, over time, technological advances, product positioning, consumer needs and profits allow the market to lose homogeneity, especially those products that are related to very subjective and diverse criteria such as aesthetics or happiness.

In this case, what is shown in the cell phone market is the variation in the offer that occurred over time.

Answer

The history of the cell phone demonstrates that a. Markets evolve toward greater heterogeneity over time.