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20 November, 03:23

Pulse Mobiles Inc. is a cell phone manufacturing company. Its latest range of smartphones are visually similar to the Y-series range of smartphones from Talkie Gen Inc., in terms of its shape and look-and-feel. Which of the following strategies has Pulse Mobiles Inc. used to replicate the valuable and rare resource of Talkie Gen Inc.?

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  1. 20 November, 04:58
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    The correct answer is Direct Imitation.

    Explanation:

    The opportunities and risks in following in the footsteps of others depend greatly on what is to be imitated. It is not the same to copy a business idea from scratch, than to follow the steps of your competition in some aspect when you already have your own company.

    Sometimes imitation consists of entering a segment where they were not before. This strategy is recommended to win a share of the market share that you would not otherwise get.
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