Innovative software traditionally defined its mission as 'developing innovative spread-sheet applications.' Consultants hired by Innovative Software argue that the firm is defining its mission too narrowly, from a 'product perspective.' To avoid falling into the trap of 'marketing myopia,' how would you recommend that Innovative Software redefine its mission?

Redefined as providing software solutions that meet the customer's applications-related needs.

Explanation:

Since the consultants suggest that Innovative Software redefine its mission by simply not saying it only focusses on Innovative spreadsheet applications, it would be in their best interest if they create a customer oriented mission statement that clearly shows they are flexible to the needs of customers.