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13 September, 00:51

To be successful, why should companies try to adopt a proactive stance on marketing?

A. A proactive stance allows a company to compete with its competitors on pricing alone.

B. A proactive stance ensures that a company will increase its market share.

C. A proactive stance allows a company to let the market determine prices for its products.

D. A proactive stance allows a company to compete with its competitors on quality alone.

E. A proactive stance allows a company to take advantage of opportunities as they arise.

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  1. 13 September, 03:33
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    E) A proactive stance allows a company to take advantage of opportunities as they arise.

    Explanation:

    A proactive marketing stance entails collecting data to use in planning organized promotion campaigns in advance. This marketing stance frees up energy and time which enable a firm to benefit from new opportunities that may arise. A proactive marketing stance ensures that a firm is ready to take advantage of trending windows of opportunity, trending news, and emerging events.
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