To be successful, why should companies try to adopt a proactive stance on marketing?
A. A proactive stance allows a company to compete with its competitors on pricing alone.
B. A proactive stance ensures that a company will increase its market share.
C. A proactive stance allows a company to let the market determine prices for its products.
D. A proactive stance allows a company to compete with its competitors on quality alone.
E. A proactive stance allows a company to take advantage of opportunities as they arise.
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