1. Marketing refers to: a) the production of products or services that will generate the highest return on investment. b) the strategies used in the advertising and promotion of products and services to customers around the globe. c) the process of identifying target market segments for a product or service. d) the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. e) the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Question

Business

Jayden Green

7 September, 10:52

1. Marketing refers to: a) the production of products or services that will generate the highest return on investment. b) the strategies used in the advertising and promotion of products and services to customers around the globe. c) the process of identifying target market segments for a product or service. d) the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. e) the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Desiree Lloyd · Answer 1

e). the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Explanation:

Marketing refers to those activities undertaken to promote a product which enhances the sales and at the same time focuses on satisfying consumer wants.

Marketing includes advertising personal selling and sales promotion methods.

Marketing has 4 essentials often referred to as 4 P's which are namely Product, Price, Place and Promotion.

Marketing process is aimed at creating products which are of value to the customer.

Hence option (e). is correct.