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30 January, 22:09

Which of the following marketing strategies is NOT a strategy in the product-market growth matrix? A. Market development B. Marketing investment C. Diversification D. Product development E. Market penetration

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  1. 31 January, 00:47
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    B. Marketing Investment

    Explanation:

    Product market growth matrix is a representation of marketing strategies a firm can opt for to gain a better market share or for the introduction of a new product.

    The matrix was developed by Igor Ansoff and thus also referred to as Ansoff Matrix.

    The matrix states four marketing strategies i. e Market Development, Market Penetration, Product Development and Diversification.

    Thus, B. Marketing Investment does not form part of the product - market growth matrix.
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