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2 January, 13:00

A firm seeking a growth strategy designed to increase sales of existing products to current customers, nonusers, and users of competitive brands in served markets would utilize which of the following marketing strategies? A. Market development B. Market penetration C. Control D. Diversification E. Product development

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  1. 2 January, 16:46
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    The correct answer is B Market penetration

    Explanation:

    Market penetration strategy is one of the four growth strategies and it involves focusing on selling your existing products or services into your existing markets to gain a higher market share.
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