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10 July, 14:17

Quentin is a realtor selling high-end homes priced over $750,000. Before showing a property to prospective clients, Quentin makes sure they are pre-qualified for a home loan commensurate with the price of the house. This pre-qualification is based mainly on the client's income, which is what type of segmentation variable?

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  1. 10 July, 15:26
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    Th answer is: demographic variable

    Explanation:

    Demographic variables are important because they affect the consumers' needs. They include consumers' characteristics like:

    age: marketing targets different age groups (kids, millenials, middle age, etc.) gender: male, female, LGTB Income: (used in this case) low, middle or high income education: finished college, university or high school family situation: married or single, with kids
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