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6 September, 09:23

When Kia Motors from South Korea operates a design center on Korea, Los Angeles, and Frankfurt, Germany, this represents what type of strategy?

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  1. 6 September, 12:22
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    Answer: Transnational strategy

    Explanation: Transnational strategy focus on cultural, legal and environmental differences among various geographies, so that the customers in the target market find the offered product easy to understand and acceptable.

    In the given case we can say that Kia motors is using transnational strategy as they are suing different geographic locations for different design ideas, making the product suitable for customers in every continent.
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