Nora is deciding whether to purchase brand name sneakers or a store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied. In this situation, Nora is likely to purchase the store brand sneakers because they offer

greater perceived value

Greater perceived value.

Explanation:

Nora is deciding whether to purchase brand name sneakers or a store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied. In this situation, Nora is likely to purchase the store brand sneakers because they offer greater perceived value. Perceived value can be defined as the customer's evaluation and analysis of the benefits of the products and their capability to meet their expectations, needs and wants, specifically when they compare it with their competitors. Customers think that certain products are better in meeting their needs and expectations, these exceptions can be real or may be un-real because in marketing, perception of quality is sometimes more important than the quality itself. Nora has started believing the same thing in this scenario.