Brand equity is the: Question 3 options:

a) worth of the brand in actual dollars in the marketplace.

b) total dollars a company spends in promoting its brand name.

c) equity a company has in its stock price.

d) association a consumer places in a brand with an organization.

Question

Business

Tasha

14 June, 19:27

Brand equity is the: Question 3 options:

a) worth of the brand in actual dollars in the marketplace.

b) total dollars a company spends in promoting its brand name.

c) equity a company has in its stock price.

d) association a consumer places in a brand with an organization.

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Answers (1)

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Danielle Nixon · Answer 1

d) association a consumer places in a brand with an organization.

Explanation:

Brand equity referes to the commercial value of a brand that a costomer perceives from the brand name. it is the value associated with the brand and not its product or services.

Brand equity is the: Question 3 options:a) worth of the brand in actual dollars in the marketplace.b) total dollars a company spends in promoting its brand name.c) equity a company has in its stock price.d) association a consumer places in a brand with an organization.

Brand equity is the: Question 3 options:

a) worth of the brand in actual dollars in the marketplace.

b) total dollars a company spends in promoting its brand name.

c) equity a company has in its stock price.

d) association a consumer places in a brand with an organization.