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28 December, 10:45

The Google Display Ad Planner gives an estimate of both the number of cookies per week and the number of impressions per week likely to be reached with a given targeting method. What is the difference between cookies per week and impressions per week?

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  1. 28 December, 13:17
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    Impressions is how many times the ads will be seen, cookies is the number of unique cookies that actually access the ads.

    good luck
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