According to Thomas Baekdal, which of the following is a critical factor for the success of a viral marketing campaign? restricting access to viral content making sequels distributing products for free restricting easy distribution

The answer is "Making Sequels".

Explanation:

Viral marketing is a new trend emerged in the field of marketing with the rising popularity of Internet, online streaming and social media.

It is important to remember that, viral marketing can be highly successful in a short period of time as the message is spread like wildfire among the people. But it is often short lived. You have to follow up the campaign and keep it updated regularly to get the maximum benefit out of your viral marketing campaign.

The critical Factor for the success of viral marketing campaign is making sequels

Answer: Correct option is (B)

Explanation:

Viral marketing is conducted through internet. Under this simply the consumers are asked to share the information regarding a company's products through the medium called internet. In this way a product is very easily marketed without much efforts. It is very easy to conduct a viral marketing campaign. Simply we have to create a video related to the product and it is further shared.

There are many factors which play an important role in the success of viral marketing campaign. But making sequels is the critical factor which contributes a lot in the success of this campaign.

Viral marketing gives energy to our campaign. It attracts the attention very easily. It's impact is tremendous. If our campaign has influenced and gained the attention of people than it would be beneficial to repeat that campaign with additions. This can be done by making sequels, Like making movies similar to the previous one or giving behind the scene looks of a particular movie or campaign that has gained the attention.