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29 June, 09:21

Silk-skin Cosmetics is advertising its newest line of eye makeup. Made from all-natural ingredients, the products are hypoallergenic. Silk-skin is selling the products in specially designed tubes that make it easier to apply to the skin. Which of the following is the core product value for Silk-skin's line of eye makeup?

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  1. 29 June, 10:07
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    Complete question:

    A) the natural ingredients

    B) the Silkskin brand

    C) the products' revolutionary packaging

    D) the hypoallergenic properties of the products

    E) the possibility of having beautiful eyes

    Answer:

    The possibility of having beautiful eyes is the core product value for Silk-skin's line of eye makeup.

    Option E is correct

    Explanation:

    A solution to a genuine problem that is important enough to make people pay for a commodity is the core product benefit.

    First, whenever the customer interacts with the company at an A-Ha moment, the core product interest is remembered.

    For example, the key benefit of a vehicle, the ability to move around at a fast pace, is the key commodity of a car.

    In this case, the essential product value of eye make-up for silk-skin cosmetics is the possibility of beautiful eyes.
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