You are an experienced small business owner who would like to become a franchisee of Quick Burger, a nationwide franchise of fast food restaurants. There are some Quick Burger restaurants in your area, but not so many that another franchise would be profitable. Before joining the franchise, you want to make sure that the essential terms are clear to both parties. Discuss potential issues you would need to resolve before entering into a franchise contract with Quick Burger.

Question

Business

Amari Mclaughlin

24 June, 11:54

You are an experienced small business owner who would like to become a franchisee of Quick Burger, a nationwide franchise of fast food restaurants. There are some Quick Burger restaurants in your area, but not so many that another franchise would be profitable. Before joining the franchise, you want to make sure that the essential terms are clear to both parties. Discuss potential issues you would need to resolve before entering into a franchise contract with Quick Burger.

+5

Answers (1)

Know the Answer?

Jett Chaney · Answer 1

In the situation in question, there are various things that need to be settled until the license contract is signed into. The first problem is the clarification on the territorial features of the company when separate branches of the very same network run which that create friction.

The second problem is the range, vocabulary, and style of franchise marketing strategies as heavy marketing, may damage one another's franchise consumers, and may harm the company in general. The third problem is the localisation-based exchange of information with both the franchise.

Whether it be the unified business center or customers that decide. Not considering it, could hurt the new franchisor. The fourth problem seems to be the exchange with other franchises of company data or data from my current customer base to support them.