Marketers often create a special marketing mix for loyalty segments because these segments are

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Business

Allisson Hammond

11 September, 13:46

Marketers often create a special marketing mix for loyalty segments because these segments are

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Jayda Pace · Answer 1

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Why marketers would like to develop a special marketing that is combined with loyalty segments for the reason that these segments are known to be quite profitable. In loyalty segmentation, what happens is that consumers look forward for rewards through engagement and interaction.