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7 September, 17:44

Explain how mtumi can apply concentric, horizontal and conglomerate diversification. give examples to support your answer

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  1. 7 September, 21:40
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    A concentric diversification strategy allows a firm to produce similar products to an already established business. Let us say that a computer company, producing computers using towers, now starts to produce laptops.

    Horizontal diversification allow a firm to start exploring other zones in terms of product manufacturing. If a company that used to produce television, now starts producing refrigerators, dryers etc. it's using horizontal diversification.

    As for the conglomerate diversification strategies, this is where companies will look to enter a previously untapped market. So they want to move to a new industry.
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