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18 July, 16:52

You are the marketing manager for a U. S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message used in the U. S. will suffice in Brazil. Outline some possible objections to this strategy. g

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  1. 18 July, 17:11
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    Answer: If the CEO decides to go with same advertising message which was effective for the USA in Brazil, this my be a wrong decision. The products technical standards may be similar for both countries but the way people would react to same advertisement would differ for both countries.

    Explanation:

    This would lead to the advertising messages changing so as to achieve the desired results, factors that would affect this decision are

    1. The message

    2. Pricing

    The message been passed from the advertisement has to be in such a way that it shows the Brazilian culture which differs from America.

    Pricing of the product would also play an important role as there would already be existing competitors for diapers in Brazil. Your price should match or compete with the prices been offered by your competitors.
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