Why did Reihold Achatz agree to move from a 2000 person R&D organization at Siemens to a 20 person organization at tk?

Answer: Achatz was attracted to the challenge of transforming an old, powerful and successful company.

Explanation: Tk was a company belonging to the steel industry. The previous management invested in the production of steel in South America, to obtain low-cost production, but this went wrong because of the behavior between both currencies. Achatz was attracted by the challenge of drawing up a strategy to raise the company, taking into account the various business variables.