Academic standard, inc. (asi) academic standard, inc. (asi), sells its products through the internet. amanda is one of the biggest buyers of the company's products for her business. nearly all of the interactions between amanda's company and asi have been electronic, saving both time and energy. although transaction costs are reasonable, asi has encountered financial problems with high production costs. jonathan, a veteran employee of asi, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. he explained many disadvantages of operating solely through the internet. refer to academic standard, inc. amanda's interaction with asi is an example of

Business to business (B2B)

Explanation:

B2B (business-to-business) is a marketing strategy that deals with meeting the needs of other businesses, by selling products or services to the organizations for resale to other consumers, used in production of goods or for the operation of an organisation.

B2B (business-to-business) model focuses on facilitating sales transactions between businesses.

Business to business (B2B) transactions

Explanation:

B2B transactions refer to basically selling goods or services to other companies that need those goods or services in order for them to produce or distribute their goods to their final customers. A B2B transaction that not include final customers, it only includes businesses.

Many times companies have different product lines depending on their users, e. g. Kimberly Clark sells Scott paper products to final customers, but it also sells the same products but packaged differently to B2B customers. Their division is called Kimberly Clark Professional and they sell paper products for dispensers, the ones that you find at restaurants, airports, movie theaters and almost everywhere. They are basically the same products but since they are used by many people, they have to be adjusted for health and safety issues.

Another example would be fleet car sales, where large rental companies purchase fleets of cars at a discount price. Those cars all come in the same trim and sometimes even the same color.