When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing. He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples.
Which of the following marketing strategies was being implemented by Hirshberg?
A) formulated marketingB) entrepreneurial marketingC) ambush marketingD) undercover marketingE) intrepreneurial marketing
Answers (1)
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
The current price of a 10 year $1000 par value bond is $1158.91. Interest on this bond is paid every 6 months, and the nominal annual yield is 14%, Given these facts, what is the annual coupon rate on this bond
Answers (1)
Godina Products, Inc., has a Receiver Division that manufactures and sells a number of products, including a standard receiver that could be used by another division in the company, the Industrial Products Division, in one of its products.
Answers (1)
Suppose that during the Great Depression long-run aggregate supply shifted left. To be consistent with what happened to the price level and output, what would have had to happen to aggregate demand?
Answers (1)
Because of the tax laws of the 1960s and 1970s, when dividends were taxed more heavily than capital gains, shareholders preferred that corporations: Group of answer choices pay dividends annually. keep free cash flows for investment in acquisitions.
Answers (2)
Interest rates and the price of old or existing bonds are a. directly related. b. independent of each other. c. inversely related. d. sometimes directly related and sometimes inversely related. e.
Answers (1)
New Questions in Business
Explain what is meant by market research.
Answers (1)
Jean, a restaurant critic, publishes a review in a national daily that the sandwiches served at his friend's deli are usually not fresh. Tom, the owner of the deli, notices a significant decrease in customers after the review gets published.
Answers (1)
Why did the Soviet Union experience many surpluses and shortfalls? A) The labor force wasn't well educated B) The cold climate made farming hard C) Central planners could not manage every detail D) The country depended on imports to obtain resources.
Answers (1)
A hospitality operation has sales revenue of $462,000 with variable cost averaging 44%. Fixed costs are $188,000. The owner wants a net income after tax of $50,400 based on a tax rate of 28%. a.
Answers (1)
True or false fdr was eager to use deficit spending to end the economic crisis.
Answers (1)