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Fleet Foot Shoes has been successful at differentiating itself from competitors by claiming a premium price for its athletic footwear based on superior design and high-quality materials. In this scenario, which of the following is the key value driver? A) economies of scaleB) low-cost input factorsC) product featuresD) premium prices

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  1. Today, 08:41
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    C) product features

    Explanation:

    The products features refer to the characteristics of the product in terms of service, quality, price, design, etc

    Through the features of the product, the company product could become different from their competitors that results in gaining a competitive advantage

    Therefore in the given situation, since the company differentiate its products with the competitors in terms of superior design and high-quality materials that reflect the features of the product
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Fleet Foot Shoes has been successful at differentiating itself from competitors by claiming a premium price for its athletic footwear based on superior design and high-quality materials.
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