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30 June, 00:25

Brenett, a celebrity, wants to enter into a contract with Valley World, a landscaping company. During a negotiation session, Brenett says, "I would like to do business with your landscaping firm, but companies in your industry do not tend to last more than a couple of years. I also heard a rumor that your partner is thinking of disinvestment. You must be difficult to work with. Maybe I should wait." Identify the win-lose strategy used by Brenett in this scenario.

A. Trial balloon

B. Browbeating

C. Budget bogey

D. Emotional outburst

E. Good guy-bad guy routine

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Answers (2)
  1. 30 June, 00:46
    0
    B) Browbeating

    Explanation:

    In business, browbeating basically refers to being a bully and demeaning the other party during the bargaining process in order to obtain the best possible deal.

    In this case, Brenett is trying to intimidate Valley World by saying bad things about the company and about the company's future. But at the same time he wants to enter a contract with them, but by being a bully he wants to take advantage of them. He wants to negotiate a long term deal, that is why he continuously tells them that they are probably going out of business soon.
  2. 30 June, 02:39
    0
    B. Browbeating

    Explanation:

    Browbeating means to intimidate by overbearing looks or words.

    Brenett's could intimidate valley world's company by his overbearing words.
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